Digital Marketing Fundamentals: Introduction to digital marketing concepts, strategies, and channels. Understanding of the digital marketing landscape and its importance in today’s business environment.

Search Engine Optimization (SEO): Advanced training in SEO including keyword research, on-page optimization, off-page optimization, and SEO tools. Understanding of SEO best practices and techniques.

Social Media Marketing (SMM): In-depth study of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. Advanced strategies and campaigns for social media marketing.

Pay-Per-Click (PPC) Advertising: Advanced training in PPC advertising including Google Ads, Facebook Ads, and other PPC platforms. Understanding of ad targeting, bidding strategies, and ad performance tracking.

Content Marketing: Advanced strategies for content marketing including content creation, distribution, and promotion. Understanding of content marketing metrics and analytics.

Email Marketing: Advanced techniques for email marketing including segmentation, personalization, and automation. Understanding of email marketing tools and platforms.

Web Analytics: In-depth study of web analytics tools such as Google Analytics. Advanced techniques for tracking and analyzing website traffic, user behavior, and campaign performance.

Digital Marketing Strategy: Development of comprehensive digital marketing strategies for different industries and business objectives. Understanding of strategic planning, budgeting, and implementation.

Digital Marketing Tools: Hands-on experience with a variety of digital marketing tools and software used in the industry. Practical application of tools for campaign management, analytics, and reporting.

Project Work: Practical implementation of the concepts learned during the course through a digital marketing project. Students will develop and execute a digital marketing campaign for a real-world client.