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DDM (DIPLOMA IN DIGITAL MARKETING)

Overview: The Diploma in Digital Marketing (DDM) is a comprehensive course designed to provide students with the skills and knowledge required to excel in the field of digital marketing. This course covers a wide range of topics including search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics.

Certification

  • ONE YEAR COURSE

Course Modules

  • Digital Marketing Fundamentals: Introduction to digital marketing concepts, strategies, and channels. Understanding of the digital marketing landscape and its importance in today’s business environment.
  • Search Engine Optimization (SEO): Basics of SEO including keyword research, on-page optimization, off-page optimization, and SEO tools. Understanding of SEO best practices and techniques.
  • Social Media Marketing (SMM): Introduction to social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. Understanding of social media marketing strategies and campaigns.
  • Email Marketing: Basics of email marketing including email campaign planning, list building, email design, and email automation. Understanding of email marketing metrics and analytics.
  • Content Marketing: Introduction to content marketing principles and practices. Students will learn to create engaging and relevant content for different digital channels.
  • Digital Advertising: Basics of digital advertising including Google Ads, Facebook Ads, and display advertising. Understanding of ad targeting, bidding strategies, and ad performance tracking.
  • Web Analytics: Introduction to web analytics tools such as Google Analytics. Students will learn to track and analyze website traffic, user behavior, and campaign performance.
  • Mobile Marketing: Basics of mobile marketing including mobile website optimization, mobile apps, and SMS marketing. Understanding of mobile marketing trends and best practices.
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